NFT RAFFI · BRAND GUIDE v1.1 (Midnight Teal Gold)
Full guidelines: /brand.html on the NFT Raffi site

LOGO
- Mark: "13" drawn from one round stroke + wave. Primary = Ocean tile, Champion Gold 13, Condado Sunset wave.
- Lockups: horizontal (default), stacked (square spaces), wordmark only (when the mark is already nearby).
- Versions: color-light (light grounds), color-dark (dark grounds), mono-black, mono-white. Mark also in gold.
- Below 32px use icon/favicon.svg (heavier 13, no wave).
- Signature color: Raffi Gold #F0C93B on Midnight Teal. No black or near-black grounds.

CLEAR SPACE & MINIMUM SIZE
- x = 1/4 of the mark height. Keep 1x clear on all sides.
- Mark: 16px / 8mm. Horizontal: 120px / 30mm. Stacked: 72px / 20mm.

DON'T: stretch, recolor, rotate, add shadows/glows, place on busy art without a scrim, retype or reorder.

COLOR
Deep Lagoon    #0D3B4F  RGB 13 59 79    backgrounds (never black)
Ocean          #134C64  RGB 19 76 100   mark tile, panels
Lagoon         #1D7F8A  RGB 29 127 138
Foam           #E8F6F4  RGB 232 246 244
Champion Gold  #F0C93B  RGB 240 201 59  (Raffi Gold) 7.5:1 on Deep Lagoon
Condado Sunset #FF6B3D  RGB 255 107 61
Rough ratio: 60% Deep Lagoon/Ocean, 15% Lagoon, 13% Foam, 8% Gold, 4% Sunset.

TYPE (self-hosted, SIL OFL; see fonts/OFL.txt)
Display: Unbounded ExtraBold · Body: Inter · Code/labels: JetBrains Mono

VOICE
Condado boxer energy, underdog and honest ("Got rugged, still building"), pod over ego, trenches casual.
No price promises, no "hand-drawn" for generative work, chain-neutral until the reveal.

IMAGERY
Cartoon edition + neon line belugas. No other brands' logos, no real people's likenesses,
no drinks or cigars in ads or mint pages.

SOCIAL
x-header-1500x500.png · pfp-400.png · ig-post-1080x1350.png
youtube-banner-2560x1440.png (+ safe-area guide: keep content inside 1546x423 centered)

FAVICONS
favicons/: full browser + device set (favicon.ico 16/32/48, favicon.svg, 16/32 PNGs, apple-touch 180, android 192/512 + maskable, mstile 150 + browserconfig.xml, Safari pinned tab, site.webmanifest) plus head-tags.html.
